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DOING BUSINESS WITHOUT ADVERTISING?
16. 06. 2017

Business without advertising is like a house without the roof. Can you imagine living in the open air? If you are an adventurer or romantic soul, you have surely in your mind and idyllic view of the beautiful stars and warm summer night, but back to reality. Each star once extinguishes and also the summer evening will soon change to the chilly night. And it is not so pleasant, right?

If you want to achieve to shine the star of your company as long as possible, ensure the high-quality marketing right from the establishment.

The first step which has the impact on the success of your company is the clear corporate identity and the role of the company which should be the result of your vision and mission. Determination of your identity and mission of your company is the initial task which you are overcoming with, will overcome in the future or you overcame already in the past. Think about the main message which should be projected also in ad´s visual side which will your employees, you, your external partners, clients and public meet with every day.

During the dealing with it, answer these basic questions:fotka8

1. Why did you establish your company?

2. What was the impulse for it?

3. Which concept are you starting with and what is your thought about the future of the company?

4. Has your service or product some positive tune? Why should your client come to you and not to your competition?

If your answers are clear, it is projected in the vision and mission of your company, don´t forget to choose the right way of its presentation and communication with public. Do not underestimate the preparation of the design manual and the promotion materials because these are the little things which evolve the first emotions during the contact with your company.

Our next advice is: do not try to sell everything to everyone at the first try. Plan your marketing in advance and use it in the long term. But where you should start? Think about the division- so called segmentation. Effectively distributed promotion creates the ideal conditions for the right setting and easy presentation of your advertisement.

BRATISLAVA - FASÁDA

Do you have defined mission- your company identity, product or service which you believe to and you don´t know what to do next? If you are looking for effective possibilities of promotion of your company, service or product, read our blog where you can find 5 secrets of successful outdoor advertisement.

Eunica Media, s.r.o. © 2016