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4 BIGGEST ADVANTAGES OF THE OUTDOOR ADVERTISING
17. 04. 2017

Are you looking for the most effective way how to use your resources for marketing and you also need a feedback for the evaluation of the campaign? Are you discouraged by billboards and megaboards or you conclude it as ineffective? Forget about prejudices and read our blog where you can find out 4 biggest advantages which outdoor advertising has compared with different types of media.

In these times, when the majority of the marketing strategies focus on the online marketing trends, one part of the marketing mix is still holding its stable position. If your company or the branch of your company is located in the urban area, there is no better promotion than outdoor advertising which addresses your target group 24 / 7. Whether on foot, by bike or by car, you spend much of your leisure time outside. Even one study shows that almost 86 % of drivers make their purchasing decisions in the car. From this reason, outdoor advertising maintains its importance in the modern era.

We present you the 4 biggest advantages of the outdoor advertising:megaboardzilina1-1024x458

1. The truest form of the public advertising

No other form of marketing which is public and without demographic discrimination, does not build its brand like the outdoor advertising. Billboard and megaboard campaigns, with which our company EUNICA MEDIA, s. r. o. has also long-term experiences, for reasons of visibility and huge frequency are a proven way of decent advertising. Clients are very cautious and because of prediction of people´s reactions for their campaigns, they provide true and easily verifiable statements. Thereby are our clients building the serious position on the market and the confidence of the target group.

2. It is unconspicuous

We are living in the media world in which ads hit us from the different sides. Do you know that feeling when you are changing radio stations and instead of the good music and news you hear ads for different products? And until you finish watching your film or funny video on Youtube, it is interrupted by ad and you want to block all the online advertising? From these reasons, the nature of the outdoor advertising is the most acceptable because it is not actively bothering the public audience.

3. Size matters

We mean the beautiful megaboard advertising which is quality processed and it is a joy to behold. Particularly, if we think about that radical, interesting and unforgettable designs which are more creative from year to year. Size itself and the interesting character of the huge outdoor advertising has the ability to stop the traffic and mainly intervene the memory of the audience.

4. Punch line

One big specific advantage of the outdoor advertising is in the use of so called punch line- it means that in your campaign on selected media you will, except of the graphics, firstly use some interesting text which do not have to be understood at the first sight but during the next campaign, you will replace it by the explanation which will complete the meaning of the previous campaign.

Do you want to create really professional outdoor advertising? Read our blog where you can find article about 6 BASIC RULES FOR CREATING BILLBOARDS AND MEGABOARDS.

Eunica Media, s.r.o. © 2016