4. 07. 2017

1. rule: Proposal of the large-scale advertising should have up to 7 words.

If you want to send a clear message to your clients, be sure that the average time for reading the advertising message is 8 seconds maximum. For that reason, we recommend to our clients to choose the eye catching slogan for their billboards or megaboards which will address the audience and it will push them to think about it.

2. rule: Do not combine too many elements

If the billboard has 5 different significant elements which are dominant, they are fighting among themselves and also fighting for the attention of the audience. Choose one main element in the proposal which calls the potential client for the action and other elements will serve only for the completion of the message.

3. rule: Use the advertising spaces for the building of the brand and support of the campaign

Billboards and megaboards which are covered by many phone numbers, addresses and webpages have no effect. Outdoor advertising is secondary medium which is ideal for the building of the brand and support of the ongoing campaign. If you want to provide more concrete information, use for your campaign citylights or online advertising.

4. rule: Catch the attention- boring billboards and megaboards tend to be ignored

Advertising proposals which try to be too smart, use complex visual metaphors and esoteric reference, remain rather misunderstood. Focus on the leaving of the lasting impression, rising of the curiosity and push the audience to think about your advertising.

5. rule: Do not talk, rather show

During the creation of billboards and megaboards, start with this basic assumption: billboard is the visual medium. Choose fewer words and do not forget about the simple visual elements. To be sure, we remind you that in large-scale advertising the less means more.

6. rule: Combine- large-scale advertising addresses big masses but it also needs support

During your campaign, don´t be afraid to combine more kinds of outdoor advertising such as: citylights, backlights or ads on the transport vehicles.

Do you need a help with you campaign? Our specialists for the graphic design would be pleased to help you with your proposal for the effective advertising.

Eunica Media, s.r.o. © 2016